20 Fashion Aesthetics Explained: Find Your Personal Style

Ever scroll through TikTok and land on everything from Old Money chic to Mob Wife glam in seconds? Finding your personal style today is thrilling—and, let’s be honest, a little overwhelming. If you’ve seen buzzwords like “Coquette,” “Clean Girl,” or “Dark Academia” everywhere, you’re not alone. But what are fashion aesthetics, and how do you pick the one (or few!) that feel like you?

Here’s the secret: fashion aesthetics aren’t about copying someone else or fitting into a box. They’re tools to help you describe what you love, shop smarter, and create a wardrobe that works for your life. Think of them as style cheat codes—flexible, not fussy.

Why are we all obsessed? Well, chasing every trend is exhausting. Aesthetics help us spot patterns in what we're drawn to—maybe it’s luxe neutrals and classic tailoring (hello, Old Money), or ruffles, bows, and all things feminine (your inner Coquette). Once you know what calls to you, building a closet you’re excited to wear gets so much easier.

So, what’s the difference between aesthetics and trends? Trends are fleeting (like low-rise jeans—they’ll be gone soon enough). Aesthetics are timeless style blueprints: color palettes, silhouettes, shopping formulas, and even a little lifestyle. Take the Mob Wife vibe—fur, leopard print, gold jewelry—this look has roots way before TikTok made it viral. That’s what makes aesthetics powerful: they don’t just follow the moment, they help you create your own.

What’s inside this guide? We’ve broken down 20 must-know fashion aesthetics—from French Chic to Office Siren, Minimalist to Coquette. You’ll get the lowdown on where each comes from, their signature looks and colors, must-have pieces, styling tips, and style icons. Plus, you’ll learn how to mix, match, and make an aesthetic your own—because most people blend two or three for a look that’s theirs.

Why does knowing your aesthetic matter? If your closet’s stuffed yet you feel you have “nothing to wear,” you’re not alone. That’s what happens when style lacks direction. Pinning down your aesthetic brings:

• Shopping clarity: Less impulse buying, more “does this fit my vibe?”

• Wardrobe cohesion: Everything works together, getting dressed is effortless.

• Confidence: You know what you love and trust your style instincts.

• Community: Find your people and inspiration online.

• Sustainability: Invest in pieces you’ll wear for years.

Your aesthetic isn’t fixed—mix, match, and let it evolve with you. Maybe you’re Old Money at work and Coastal Grandmother on weekends, or you blend Dark Academia and Minimalist for a modern vibe. Style should serve you, not limit you.

Ready to find your style identity? Dive in as we spotlight the 20 fashion aesthetics shaping how we dress in 2025.

How to Use This Guide

This guide is your all-access pass to the top 20 fashion aesthetics of 2025—designed for easy browsing and practical inspiration. Whether you’re flipping through or zeroing in on a specific vibe, here’s how to make it work for you:

• Quick Compare: Each aesthetic follows a simple format—origins, standout features, color palette, must-have pieces, styling tips, trending status, ideal personality fit, budget advice, and style icons.

• Mix & Match: Don’t stress about sticking to one look. Most people blend multiple aesthetics for a totally unique style.

• Classic vs. Trend: Invest in timeless styles (think Old Money or French Chic), and have fun with trending vibes (Mob Wife, Coquette) using accessories or lower-cost items.

• Get Inspired: New to aesthetics? Browse the full list and save what you love. Already have a style in mind? Jump ahead to your favorites and check out the “Finding Your Aesthetic” tips to refine your wardrobe.

• Ready to Shop? Dive into the essentials and budget tips for each look, then follow our links for outfit formulas and shopping lists.

Let’s get started—here are the 20 fashion aesthetics that are transforming personal style this year.

Table of Contents

1. Old Money

Old Money style is the art of quiet luxury—think timeless silhouettes, neutral palettes, and impeccable tailoring. Inspired by New England prep, European aristocracy, and generational wealth, this look values quality over quantity and subtlety over logos. Carolyn Bessette-Kennedy’s camel coat or Meghan Markle’s sleek neutrals? That’s old money in action.

Origins & Philosophy

Born from inherited wealth and classic traditions, Old Money favors enduring style over fleeting trends. The mantra: invest in pieces that last decades and let your elegance speak for itself. “Quiet luxury” reigns supreme, signaling class through Italian wool, aged leather, and the confidence of those who never need to prove anything.

Defining Features

·      Timeless silhouettes—classic cuts that never age

·      Nature-inspired neutrals—navy, camel, cream, grey, forest green

·      Top-tier fabrics—cashmere, wool, silk, leather

·      Logo-free, impeccably tailored, with restrained styling

·      Minimal accessories—one standout piece per look

Signature Palette

·      Navy, camel, cream, charcoal, burgundy, forest green, chocolate brown

Wardrobe Essentials

·      Camel coat, navy blazer, classic trench

·      Cashmere sweaters, crisp white button-downs, silk blouses

·      Wool trousers, dark jeans, pleated skirts, chinos

·      Leather loafers, simple pumps, white sneakers, riding boots

·      Silk scarves, structured bags, pearl studs, gold hoops, minimal watches

Styling Formula

·      Tonal dressing—layer shades for a cohesive look

·      Mix luxe fabrics—cashmere with wool, silk with cotton

·      One exceptional piece anchors each outfit

·      Keep accessories minimal and proportioned

·      Clothes should look lived-in, polished, and effortless

Trending Status

Evergreen classic. Old Money is always in, especially with the return of “quiet luxury.” Invest now, wear forever.

Who Loves It

• Professionals, minimalists, investors, classic style enthusiasts

• Anyone craving timeless elegance minus the flash

Budget Tips

• Splurge: camel coat, cashmere sweater, leather loafers, structured bag

• Save: white button-downs, tailored trousers, vintage silk scarves

• Thrift: hunt for Ralph Lauren, Brooks Brothers, Burberry classics

• Buy less, choose well—three perfect sweaters beat fifteen cheap ones

Style Icons

• Carolyn Bessette-Kennedy

• Princess Diana (casual)

• Meghan Markle

• Gwyneth Paltrow

• The Roys (“Succession”)

• Aerin Lauder

2. Clean Girl

The clean girl aesthetic is social media’s take on effortless minimalism—think you just rolled out of bed looking flawless. This trend, which blew up on Instagram and TikTok between 2022-2024, mixes neutral athleisure, glowing skin, slicked-back hair, and gold jewelry for a vibe that’s polished but never fussy. Picture Hailey Bieber doing errands in a white button-down and ballet flats, or Sofia Richie Grainge in dreamy beige outfits.

Where It Came From

Clean girl style started with influencers, blending Scandinavian minimalism with a more laid-back, beauty-first, American twist (especially in LA and NYC). It popped up as a response to the loud, colorful looks of past years after the pandemic, offering some calm and control. Instead of showing off inherited taste, it’s about curating your own lifestyle and looking effortlessly put-together.

What Makes It “Clean Girl”

• Slicked-back hair (bun, ponytail, or straight and sleek)

• Dewy skin, natural brows, glossy lips, minimal eye makeup

• Neutrals only—cream, beige, white, gray, olive, black

• Relaxed, oversized fits or sporty athleisure (not tailored blazers)

• Simple gold jewelry, black sunglasses, minimal bags

• Wellness vibes—think green juice and early pilates

Color Palette

Stick to creams, beiges, whites, grays, soft olive, black, and camel. Every piece should mix and match.

Wardrobe Essentials

• Oversized white button-down

• Neutral tanks, bodysuits, sweatshirts, tees, and sweaters

• Black leggings, wide-leg neutral trousers, maxi skirts, denim

• Oversized camel/cream coat, black leather jacket, neutral trench

• Ballet flats, white sneakers, slides, loafers

• Gold hoops, black sunglasses, simple bags, layered gold necklaces, baseball cap

How to Style It

Try these go to combos:

• White button-down + leggings + ballet flats + slicked bun + gold hoops + sunglasses + matcha

• Neutral athleisure set + white sneakers + oversized coat

• Cream maxi skirt + ribbed tank + leather jacket

• Oversized sweatshirt + leggings + slides + cap

Rules: Keep colors in the same family, style your hair, keep makeup glowy and natural, wear minimal gold jewelry, choose comfy fabrics, and go for relaxed or athletic fits.

Is It Still Trending?

Clean girl style is everywhere right now, but fashion always cycles. The basics—neutral colors, simple silhouettes—will stick around even if the name fades.

Who It’s For

Perfect for city dwellers, minimalists, athleisure fans, beauty lovers, busy professionals, and anyone wanting an easy, polished look. If you like comfort, neutrals, and a style that works for anything from coffee runs to casual meetings, this is for you.

Budget Tips

Splurge on pieces you’ll wear every day—gold hoops, a great coat, ballet flats, and a white button-down. Save on basics like tanks, tees, leggings, and loungewear sets. Shop at places like Zara, COS, Aritzia, Everlane, and Amazon for deals.

Clean Girl vs. Minimalist

People often confuse clean girl with minimalist/Scandinavian style, but they're distinct:

Clean Girl = Athleisure-focused, beauty-focused, casual, American, social media born

Minimalist = Tailored-focused, fashion-focused, structured, European, decades of history

Clean girl wears oversized sweatshirts and leggings; minimalist wears tailored trousers and structured coats. Clean girl is the casual little sister to minimalist's sophisticated older sibling.

Style Icons

• Hailey Bieber

• Sofia Richie Grainge

• Matilda Djerf

• Kendall Jenner (off-duty)

• Elsa Hosk

• Paige Lorenze

3. Dark Academia

Dark academia is the go-to aesthetic for those who romanticize libraries, ancient universities, and the allure of classic literature. Fueled by Tumblr, Pinterest, and booktok, it blends vintage collegiate fashion with moody vibes—think tweed blazers, rainy afternoons with poetry, and the mystique of Oxford. It’s scholarly, nostalgic, and unapologetically bookish.

Origins & Philosophy

Emerging from online communities obsessed with classical education and gothic literature, dark academia celebrates intellectualism, learning, and the beauty of knowledge. The aesthetic took off in 2019-2020, especially on TikTok and Pinterest, offering escapism into academic fantasy.

• Inspired by classic literature (The Secret History, Dead Poets Society)

• Draws from Ivy League, Oxford, and Victorian/Edwardian academia

• Lifestyle: studying in libraries, black coffee, classical music, and art appreciation

Fashion & Key Pieces

• Vintage collegiate: Prep school vibes from the 1940s-60s

• Layered textures: Tweed, wool, corduroy, leather

• Moody colors: Browns, burgundies, forest greens, charcoal

• Accessories: Leather satchels, vintage watches, wire-frame glasses

• Gender-neutral: Works across all presentations

• Academic touches: Blazers, ties, pleated skirts

The vibe is "I'm too busy reading Romantic poetry to care about trends".

Color Palette

The dark academia color palette is rich, moody, and autumn-eternal:

• Chocolate Brown (#3B2414): The backbone color

• Burgundy/Wine (#722F37): For depth and richness

• Forest Green (#014421): Academic and moody

• Charcoal (#36454F): For winter layering

• Cream/Ivory (#F5F5DC): To lighten the moodiness

• Mustard Yellow (#FFDB58): A vintage accent

• Burnt Orange (#CC5500): Autumn warmth

• Navy (#000080): Dark and scholarly

These colors are worn in layered, textured combinations—brown tweed over cream, burgundy with forest green—creating depth and visual interest.

Wardrobe Essentials

• Tweed and corduroy blazers

• Long wool coats

• Oxford shirts and turtlenecks

• Vintage knits (elbow patches, please!)

• Pleated skirts, wool trousers

• Leather oxfords, loafers, boots

• Satchels, glasses, watches, berets, scarves

Styling Formula

Classic Formula: White oxford shirt + turtleneck + tweed blazer + wool trousers + oxford shoes + leather satchel

Feminine Version: Cream blouse + pleated plaid skirt + oversized cardigan + tights + Mary Janes + beret

Casual Academic: Turtleneck + corduroy trousers + loafers + long wool coat + satchel

Library Study Session: Oversized knit sweater + high-waisted trousers + oxfords + glasses + coffee

Styling Rules

• Layer, layer, layer—at least 3 pieces per outfit

• Mix textures: tweed with wool, corduroy with cotton

• Everything should look slightly vintage or worn-in

• Accessories are essential (satchel, watch, glasses make the look)

• Err on the side of "too warm"—this aesthetic embraces cozy layering

• Cuff your sleeves, tuck in your shirt (slightly messy is good)

• Hair can be unstyled or loosely romantic (wavy, slightly messy)

Trending & Who It's For

Dark academia’s popularity surged during 2020-2021 and remains strong, especially in fall and winter. It’s ideal for students, book lovers, writers, vintage fashion fans, and anyone drawn to intellectual, atmospheric style.

Budget Tips

• Thrift stores are goldmines for blazers, knits, satchels, and shoes

• Affordable retailers: H&M, Zara, Uniqlo

• Splurge on: leather satchels, oxfords, a standout tweed blazer

• DIY: Add elbow patches or vintage buttons for extra character

Style Icons

• Timothée Chalamet (Little Women)

• The cast of The Secret History & Dead Poets Society

• Emma Watson’s bookish look

• Oscar Wilde: the original academic aesthete

If you love old books, rainy days, and timeless intellectual style, dark academia is your sartorial calling.

 4. Coquette

 The coquette aesthetic is hyper-feminine, bow-obsessed, and unapologetically girly—think baby pink everywhere, ballet-inspired details, and Lana Del Rey’s romantic vibe. Exploding on TikTok and Pinterest, it channels ballet culture, vintage Lolita fashion (the look, not the book), and 1960s mod icons like Brigitte Bardot. Coquette is both playful and knowing, reclaiming sweetness and decorative femininity as a bold fashion statement.

Origins & Philosophy

Born from Lana Del Rey’s melancholic glam, balletcore, Japanese Lolita street style, and retro mod looks, coquette went viral in 2023 and continues to dominate in 2025. Its philosophy? Celebrate all things girly, from bows to pearls, and rebel against minimalist trends. While its Lolita influences spark debate, the healthiest take focuses on whimsical, romantic touches—not infantilization.

Signature Coquette Elements

• Bows on everything—hair, shoes, bags, jewelry

• Pinks galore—baby, blush, hot, and cherry red accents

• Ballet vibes—tulle, ballet flats, leg warmers

• Lace, ribbons, pearls, heart motifs, dainty florals

• Maximalist femininity—more is more

Color Palette

Pastel pinks headline, with blush, hot pink, white, cream, soft blue, cherry red, and pearl accents.

Must-Haves

·      Hair bows in every size

·      Bow-detailed ballet flats and Mary Janes

·      Mini skirts, slip dresses, baby doll styles

·      Lace-trim camisoles, cropped cardigans, ribbon-laced tops

·      Pearl jewelry, heart-shaped accessories, lace gloves

How to Style

Layer feminine details—think pink mini skirts, lace camis, ballet flats, and pearl necklaces. Keep at least one bow per outfit and let pink shine. Go for dainty jewelry, soft curls, and sweet makeup with glossy lips or a bold red pout.

Why Try Coquette?

Perfect for those who love ultra-feminine looks, TikTok trends, ballet, and playful fashion. If you’re all about bows, pink, and romantic vibes, coquette is your fairytale style—modern, joyful, and made for self-expression.

Budget Tips

Coquette is surprisingly accessible because many pieces can be found affordably:

Save on (buy trendy, affordable):

·       Bow accessories (hair bows, bow jewelry)—Amazon, Shein, local boutiques

·       Pink clothing (baby tees, mini skirts)—fast fashion works for trends

·       Costume pearl jewelry

·       Ribbon and lace details

Splurge on:

·       Quality ballet flats (you'll wear these constantly)

·       One really good slip dress in silk or satin

·       A structured bow bag if you love the aesthetic

Best shopping sources:

·       Amazon: Massive selection of bow accessories

·       Urban Outfitters: Modern coquette pieces

·       Princess Polly: Australian brand with perfect coquette aesthetic

·       LoveShackFancy: If you want to splurge (very expensive but peak coquette)

·       Vintage stores: For authentic slip dresses and feminine pieces

·       Shein: For trendy, affordable bow items (sustainability concerns noted)

DIY opportunities:

·       Add bows to existing shoes, bags, and hair accessories

·       Sew lace trim onto plain camisoles

·       Make your own hair bows from ribbon

Key Difference from Romantic/Feminine Aesthetic

People confuse coquette with general romantic/feminine style, but they're distinct:

Coquette = Trendy, playful, bow-obsessed, pink-dominated, TikTok-born, more "costume-like"

Romantic = Timeless, elegant, soft but not necessarily pink, broader color palette, more subtle

Coquette is romantic femininity cranked up to maximum with specific trendy elements (the bows!). Romantic aesthetic is softer, more timeless, less trend-dependent.

Style Icons

·       Lana Del Rey: Especially her earlier aesthetic (Born to Die era)

·       Lily-Rose Depp: Modern coquette interpretation

·       Alexa Demie (as Maddy in Euphoria): Glamorous coquette

·       Ballet dancers (social media): Real ballerinas whose style inspires the aesthetic

·       Brigitte Bardot (vintage reference): The original coquette energy

·       Elle Fanning: Romantic, ethereal coquette style

Cultural references:

·       Sofia Coppola films (especially Marie Antoinette and The Virgin Suicides)

·       Ballet culture and Black Swan

·       Lana Del Rey music videos and aesthetic

5. Minimalist/Scandinavian

Minimalist style—often called Scandinavian or Nordic—champions the mantra "less is more." Rooted in sleek Scandinavian design and Zen-inspired Japanese minimalism, it’s all about clean lines, neutral shades, quality fabrics, and pieces that never go out of style. Picture Pernille Teisbaek’s iconic Copenhagen looks or a capsule wardrobe where every item is timeless and intentional.

Origins & Philosophy

Drawing inspiration from Scandinavian craftsmanship and Japanese mindfulness, minimalist fashion took off in the 2010s with the capsule wardrobe trend and Marie Kondo’s influence. It’s an answer to fast fashion, focusing on investment, sustainability, and simplicity—making getting dressed a breeze.

Signature Style Elements

·      Sleek Silhouettes: Clean, fuss-free lines and shapes

·      Neutral Palette: Black, white, greys, beige, camel, navy—always mixable

·      Quality Materials: Cotton, linen, wool, cashmere, leather

·      Perfect Fit: Tailored or intentionally oversized, never sloppy

·      Functional Elegance: Every piece is beautiful because it works

Wardrobe Essentials

·      White and black tees, crisp button-downs

·      Cashmere sweaters, sleek turtlenecks

·      Tailored trousers, dark denim, midi skirts

·      Camel or black wool coats, blazers, minimal leather jackets

·      White sneakers, black loafers, Chelsea boots, simple pumps

·      Structured leather bags, delicate jewelry, classic sunglasses

Styling Formula

·      Monochrome and tonal outfits for instant polish

·      Balanced proportions—oversized meets fitted

·      Interest from textures, not embellishments

·      One statement piece max—usually a coat or bag

Timeless Appeal

Minimalism is never out of style. It’s the blueprint for lasting wardrobes, ideal for professionals, sustainability advocates, and anyone seeking freedom from trend cycles.

Budget Tips

·      Splurge: Camel coat, premium tees, leather shoes, structured bags, cashmere

·      Save: Basic tees and trousers from accessible brands (COS, Everlane, Uniqlo)

·      Shop smart: Build slowly, buy secondhand—quality over quantity

Style Icons

·      Pernille Teisbaek

·      Matilda Djerf

·      Rosie Huntington-Whiteley

·      Celine (Phoebe Philo era)

·      Emmanuelle Alt

·      The Row

6. French Chic/Parisian

The French chic look is all about that elusive "je ne sais quoi"—an effortless, undone elegance rooted in Parisian street style. Think Jeanne Damas in a striped tee and vintage Levi’s, or Caroline de Maigret’s tousled hair paired with a tailored blazer. It’s polished, but never fussy; timeless, but never boring.

Origins & Philosophy

French chic is built on a wardrobe of perfect classics—quality over quantity, classic with a twist, and lived-in elegance. It’s about confidence, nonchalance, and embracing imperfection. French style is anti-trend, yet always current, allowing for personal touches like a red lip or a vintage find.

Key Characteristics

What defines French chic fashion:

• The classics done right: Striped shirts, tailored blazers, perfect jeans, silk scarves

• Slightly undone: Hair is tousled, not perfectly styled; clothes are lived-in, not pristine

• Mix of high and low: Designer bag with vintage jeans and a basic tee

• Red lips and minimal makeup: Or no makeup and natural beauty

• Vintage mixed with new: Thrifted blazer with current-season shoes

• Neutral base with personality: Black, navy, white—then a pop of red or a leopard shoe

• Quality fabrics: Natural materials that age well

• Nothing too trendy: French style avoids fast fashion and obvious trends

The vibe is "I'm meeting friends for wine and I look good but I didn't stress about it."

Color Palette

The French chic color palette is classic with strategic pops:

• Navy (#000080): The French neutral (often more than black)

• Black (#000000): Especially for basics and accessories

• White/Cream (#FFFFFF / #FFFEF0): Crisp shirts, simple tees

• Denim Blue (#1560BD): Perfect blue jeans are essential

• Red (#DC143C): The accent color (lips, bag, shoes)

• Camel/Beige (#C19A6B): For coats and accessories

• Grey (#808080): Soft grey for layering

• Occasional leopard print: The French "neutral"

The palette is primarily neutral with strategic color moments—usually red, occasionally leopard or a bold stripe.

Shopping Strategy

Invest in a standout blazer, perfect jeans, and quality shoes. Score deals on striped shirts, white tees, and basics. Vintage and secondhand finds add character—look for silk scarves, blazers, and designer bags.

Key Difference from Old Money

French Chic and Old Money both value quality and classics, but differ significantly:

French Chic = Slightly undone, vintage mixed with new, one trendy element, red lips, personality

Old Money = Perfectly polished, all investment pieces, zero trends, no bold lips, total restraint

French style has more edge and individuality. Old Money is more uniform and restrained.

Style Icons

• Jeanne Damas: The modern French girl style icon

• Jane Birkin: The original French-English style muse

• Caroline de Maigret: Author of "How to Be Parisian"

• Brigitte Macron: France's First Lady (modern French elegance)

• Isabelle Huppert: Actress embodying intellectual French style

• Camille Charrière: French-English influencer

• Sabina Socol: Modern Parisian influencer

French style books to reference:

• How to Be Parisian Wherever You Are

• Parisian Chic by Ines de la Fressange

• French Chic by Susan Sommers

7. Office Siren/90s Office

The office siren trend channels 1990s workplace chic with a modern, sultry twist. Picture Carolyn Bessette-Kennedy’s sleek suits, The Assistant’s sharp looks, and pantyhose as the ultimate style comeback. This vibe is all about structured silhouettes, pencil skirts, sheer tights, and a polished yet alluring presence—a blend of power dressing and feminine confidence.

Origins & Philosophy

Born on TikTok in 2024, office siren rose as a stylish rebellion against years of laid-back officewear and loungewear. Gen Z and millennials now crave the crisp, tailored polish of ‘90s work fashion, inspired by icons like Carolyn Bessette-Kennedy and the severe femininity seen in recent films. It’s about reclaiming feminine polish as powerful—sexy, but always professional.

Key Characteristics

·      Fitted, tailored silhouettes—always body-conscious, never sloppy

·      Sheer pantyhose—the defining 90s touch

·      Pencil skirts—knee-length, fitted, and feminine

·      Sleek, severe hair—slicked back or in a low bun

·      Minimal makeup—occasionally a bold red lip

·      Monochromatic neutrals—black, grey, navy, white

·      Slingback heels—or classic pointed pumps

·      Buttoned-up attitude—literally and figuratively

The energy: “I run this boardroom—and I look incredible doing it.”

Color Palette

Stick to classic corporate hues:

·      Black, white, charcoal, navy

·      Burgundy for a pop of color

·      Camel, tan, nude for contrast and hosiery

No pastels or brights; keep prints subtle and professional.

Essential Pieces

·      Pencil & midi skirts in dark neutrals

·      Sheath & slip dresses (layered under blazers)

·      Fitted button-downs, silk camis, turtlenecks

·      Structured blazers, wool coats, trench coats

·      Sheer tights—nude, black, or with a back seam

·      Slingback heels, pointed pumps, sleek loafers

·      Accessories: Top-handle bag, minimal jewelry, leather belt, classic watch

Styling Formula

• Classic look: Pencil skirt + fitted shirt (tucked) + sheer tights + slingbacks + low bun + red lip

• Alternatives: Blazer + silk cami + trousers; Sheath dress + blazer; Turtleneck + pencil skirt; Modest slip dress + blazer

Rules: Hosiery is a must, everything is fitted, shirts are always tucked, hair is always sleek, accessories stay minimal, and one focal point (usually a red lip or the silhouette).

Hair is always slick, straight, or tightly pulled back. Makeup is either minimal or features a statement red lip. Nails: nude, red, or French—always polished.

Trending Factor

Office siren is peaking on TikTok in 2024. While the branding is trendy, the core wardrobe—pencil skirts, blazers, classic heels—remains timeless. Invest in staples; play with trendier details for fun.

Perfect For

·      Office workers craving polish and power

·      Fans of ‘90s business attire

·      Professionals who want to look feminine and authoritative

·      Corporate environments with formal dress codes

Budget Tips

·      Splurge: Tailored pencil skirt, structured blazer, quality slingbacks

·      Save: Sheer tights, basic shirts, silk camis

·      Shop at: Zara, Mango, Abercrombie, Reiss, vintage stores

·      Hosiery: Sheertex, Calzedonia, Wolford, Hanes/L’eggs

Key Difference from Minimalist

Both styles love neutrals and clean lines, but office siren is fitted, feminine, and workplace-coded, with sheer tights and a hint of sex appeal. Minimalist style is more relaxed, gender-neutral, and lifestyle-oriented.

8. Cottagecore

The cottagecore aesthetic is pure escapist fantasy—think flowing dresses, homemade bread, and sunlit meadows. Launched by Tumblr and Pinterest and trending during the pandemic, cottagecore celebrates simplicity, nature, traditional crafts, and slow living. Picture Taylor Swift’s folklore era, English cottages, and the dream of a cozy rural life.

Origins & Philosophy

Born in mid-2010s online communities, cottagecore romanticizes rural life as a break from modern tech and capitalism. The aesthetic soared during the 2020-2021 pandemic, drawing on English countryside charm, American prairie nostalgia, Arts and Crafts values, and classic literature. It’s about baking, gardening, foraging, and embracing traditional skills—favoring a gentle, idealized past over modernity. Critics note cottagecore can gloss over the realities of agricultural life; the healthiest approach is appreciating the vibe and slower pace, not chasing fantasy.

Key Characteristics

Cottagecore style means feminine, vintage-inspired silhouettes—prairie dresses, tiered skirts, loose blouses. Fabrics are cotton, linen, lace; prints are floral and embroidery is everywhere. Handmade touches, ruffles, puffed sleeves, ribbon ties, and nature-themed accessories (straw hats, wicker baskets, floral crowns) complete the look. The vibe: “I live in a cottage, read poetry, and make jam—no WiFi needed.”

Color Palette

Soft, natural, and floral tones set the mood: Cream/Ivory, Sage Green, Butter Yellow, Lavender, Soft Pink, Sky Blue, Terracotta, and Moss Green. These hues appear in prints, embroidery, and solids—always gentle, never harsh.

Essential Pieces

• Dresses: Prairie/milkmaid, midi/maxi with puffed sleeves, and pinafores

• Tops: Peasant blouses, embroidered shirts, linen button-downs, crochet/knit tops, corset vests

• Bottoms: Tiered skirts, high-waist linen pants, flowing maxis

• Layering: Oversized cardigans, chunky sweaters, linen aprons, wraps

• Shoes: Mary Janes, clogs, boots, sandals

• Accessories: Straw hats, wicker baskets, floral crowns, simple jewelry, scarves

Styling Formula

Think prairie dress + cardigan + Mary Janes + straw hat. Mix and match with peasant blouses, floral skirts, oversized sweaters, and boots. Rules: Choose loose, flowing fits, layer soft textures, add romantic details, style hair with waves or braids, and keep makeup natural. Vintage and handmade styles are key, accessorized with nature’s touch.

Related Sub-Aesthetics

Fairycore amps up the magic—more whimsical fabrics, butterfly motifs, mushroom prints, and mystical styling. It shares cottagecore’s foundations but adds fantasy flair.

Trending Factor: Post-Peak but Sustained

Cottagecore’s pandemic boom has faded, but loyal fans remain—especially in spring and summer. Because prairie dresses are statement pieces, most prefer cottagecore for special occasions or light everyday touches. Invest in a few key items for maximum effect.

Perfect For

• Romantics, nature lovers, and vintage style enthusiasts

• Those in rural or suburban settings

• Special occasions—garden parties, picnics, outdoor weddings

• Creative types and spring/summer dressers

Budget Tips

• Splurge: Quality prairie dress, oversized cardigan

• Save: Trendy floral dresses, straw hats, baskets

• Thrift: Vintage florals, linen, cardigans, accessories

• Shop: Christy Dawn, Reformation, Free People, vintage stores, Etsy, Hill House Home

• DIY: Embroider, add lace, sew dresses, make flower crowns

Style Icons

• Taylor Swift (folklore/evermore)

• Emma Watson

• Laura Ingalls Wilder

• Anne of Green Gables

9. Boho/Bohemian

The boho aesthetic is a celebration of artistic freedom and global fusion, defined by eclectic, layered looks and a carefree vibe. Originating from 1960s-70s counterculture and nomadic influences, it’s all about mixing patterns, earthy tones, and flowing fabrics—think Stevie Nicks’s capes, Sienna Miller’s festival style, or today’s vintage-loving festival-goers.

Origins & Philosophy

Bohemian style began in 19th-century Europe among artists and intellectuals who rejected conventional living. The look evolved through 1960s-70s hippie culture, global and nomadic traditions, and festival scenes like Coachella and Glastonbury. The key philosophy: individual expression over trends, thoughtful cultural appreciation, vintage and handmade pieces, and comfort over structure.

Key Characteristics

Boho fashion means flowy, unstructured silhouettes, bold pattern mixing, and plenty of layers. The palette is earthy—burnt orange, terracotta, mustard, and teal—with natural fabrics and tactile textures like fringe and suede. Accessories and vintage finds add artisanal flair, and nothing is too “matched.”

The vibe is "I traveled the world, collected treasures, and wear what speaks to my soul."

Color Palette

The boho color palette is warm, earthy, and rich:

• Burnt Orange (#CC5500): Signature boho color

• Terracotta (#E2725B): Earthy rust red

• Mustard Yellow (#FFDB58): Warm, vintage yellow

• Chocolate Brown (#3B2414): Grounding neutral

• Teal/Turquoise (#008080): Pop of color from global influences

• Burgundy/Wine (#722F37): Deep, rich red

• Olive Green (#808000): Earthy green

• Camel/Tan (#C19A6B): Neutral warm tone

• Cream (#FFFEF0): For contrast and layering

These colors are mixed freely—boho doesn't follow "rules" about color coordination.

Essential Pieces

Build your boho wardrobe with flowing maxi dresses, embroidered blouses, wide-leg pants, vintage jeans, suede jackets, and stacks of jewelry. Fringe bags, felt hats, and layered scarves complete the look.

Styling Formula

Boho styling is about layering with confidence:

Classic Boho Festival Look: Maxi dress + suede jacket with fringe + ankle boots + wide-brim hat + layered necklaces + crossbody fringe bag

Alternative Formulas:

• Peasant blouse + wide-leg pants + platform sandals + layered jewelry + kimono

• Vintage band tee + flowy midi skirt + ankle boots + long cardigan + stacked rings

• Slip dress + denim jacket + flat sandals + multiple necklaces + woven bag

• Flowy dress + suede vest + belt + boots + felt hat

Styling Rules:

• Layer textures: Suede with cotton, crochet with linen, leather with silk

• Mix prints freely: Floral with paisley with ethnic prints—confidence makes it work

• Pile on accessories: Multiple necklaces (3-5), stacked bracelets, big earrings

• Nothing matches: Intentional mismatch is the aesthetic

• Embrace volume: Flowy, oversized, dramatic—boho is never minimal

• Worn-in is better: Everything should look lived-in and loved

• Hair is loose and textured: Beach waves, braids, messy updos, flower crowns

Trending Factor: Cyclical (Festival Season)

Boho style peaks during festival season and 70s-inspired trend cycles. While less dominant than in the 2010s, it remains a staple for creatives, festival enthusiasts, and vintage lovers. Invest in quality vintage and artisanal pieces for lasting style.

Perfect For

• Free-spirited dressers who don't like rules

• Festival-goers (this is THE festival aesthetic)

• Creative professionals (artists, musicians, writers)

• Those who love vintage and thrifting

• Pattern and color lovers who want to mix freely

• Anyone who values comfort and flow over structure

Budget Tips

Thrift stores are boho goldmines—hunt for vintage maxi dresses, suede jackets, embroidered tops, and unique jewelry. Invest in a great pair of ankle boots and a leather bag. Shop brands like Free People, Anthropologie, Urban Outfitters, and Etsy, or DIY with fringe and layered jewelry.

Style Icons

• Stevie Nicks: The ultimate boho queen (70s-80s)

• Sienna Miller: 2000s boho perfection (Glastonbury era)

• Kate Moss: Festival style icon

• Vanessa Hudgens: Modern boho at Coachella

• Florence Welch: Ethereal boho aesthetic

• Zoë Kravitz: Modern, understated boho

Cultural References

• 1970s Laurel Canyon music scene

• Woodstock and 60s-70s festivals

• Coachella and Glastonbury festival culture

 10. Mob Wife

The mob wife aesthetic is all about unapologetic, maximalist glamour with a tough edge…oversized faux fur coats, leopard print everywhere, chunky gold jewelry, dramatic sunglasses, and the vibe of “my husband is in construction.” This look exploded on TikTok in winter 2024-2025 as a bold backlash against years of minimalist, “clean girl” trends. Mob wife style is about looking expensive, powerful, and just a little dangerous—always with perfect nails and a flawless red lip.

Origins & Philosophy

Mob wife style draws directly from Italian-American culture, specifically the wives and girlfriends portrayed in mafia films and television.

• The Sopranos: Carmela Soprano's fur coats and designer bags

• Goodfellas: The glamorous, over-the-top style of mob wives

• Italian-American culture: Especially New York/New Jersey traditions of dressing up

• 1980s-90s glamour: Big hair, bigger jewelry, maximum impact

• Old-school luxury: When "luxury" meant fur, gold, and logos—not quiet minimalism

The philosophy is about:

• Visible luxury: If it doesn't look expensive, why wear it?

• More is more: Minimalism is for people who can't commit

• Tough glamour: Beautiful but don't mess with me

• Traditional femininity with power: Ultra-feminine but commanding respect

• Cultural pride: Celebrating Italian-American style traditions

The aesthetic went VIRAL in winter 2024-2025, largely started by Bianca Censori's fur-heavy styling. It represents a pendulum swing toward maximalism, color, and unapologetic excess.

Key Characteristics

Signature mob wife fashion features oversized fur coats, leopard print as a neutral, chunky gold chains and bold sunglasses. Add leather, long manicured nails, bold hair, and statement makeup.

The vibe is "I'm going to brunch in a full fur coat and everyone will know I've arrived."

Color Palette

The mob wife color palette is bold and rich:

• Black (#000000): The foundation

• Leopard print: Treated as a neutral

• Deep Red (#8B0000): For lips, nails, and accent pieces

• Gold (#FFD700): For all jewelry (never silver)

• Chocolate Brown (#3B2414): In fur and leather

• Burgundy (#800020): Rich, luxurious

• Cream/Ivory (#FFFEF0): For contrast with black and animal print

• Animal prints: Zebra, snakeskin, leopard in all variations

Essential Pieces

The must-haves: a dramatic faux fur coat, major leopard print, oversized black sunglasses, chunky gold jewelry, and leather gloves. Mix in luxe long coats, bodycon dresses, silk blouses, black leather pants, pencil skirts, and bold boots or leopard heels. Accessories make the look: pile on gold chains, choose designer-inspired bags, and don’t forget statement sunglasses and silk scarves.

Styling Formula

Mob wife styling is about maximum impact:

The Signature Look: Oversized faux fur coat + leopard print dress/top + black boots + oversized sunglasses + ALL the gold jewelry + red lips + slicked-back hair

Alternative Formulas:

• Fur coat + all black underneath + leopard bag + gold jewelry + red nails

• Leopard print coat + black leather pants + black boots + sunglasses + gold chains

• Black turtleneck + leather pants + fur coat + knee-high boots + statement jewelry

• Animal print dress + black leather jacket + boots + all the accessories

Styling Rules:

• Fur or leopard (or both): At least one major statement piece per outfit

• Layer gold jewelry: Multiple necklaces, big hoops, several rings—more is more

• Sunglasses are mandatory: Even indoors (this is about attitude)

• Everything is polished: Hair sleek, nails done, makeup bold

• Leather adds edge: Leather pants, gloves, bags keep it tough-glamorous

• Red lips or smoky eyes (or both if you're confident)

• Confidence is everything: This aesthetic requires commitment

Trending

Expect it to dominate for 1-2 more seasons before evolving into softer maximalism, with core elements—leopard, fur, gold—likely sticking around. Have fun with the trend—buy budget faux fur and leopard print, invest only if you love the style beyond the fad.

Perfect For

• Maximalists suppressed by minimalist trends

• Bold dressers who want to be SEEN

• Those who love luxury aesthetics (even on a budget)

• Winter dressers (this aesthetic shines in cold weather)

• Anyone tired of quiet luxury and ready to be loud

• Confident personalities who can pull off dramatic style

Budget Tips

Mob wife style can be done affordably: splurge on a standout faux fur coat and quality gold jewelry, then save on leopard print, additional fur pieces, sunglasses, and faux leather pants. Shop at Zara, H&M, ASOS, Amazon, and vintage stores for the best finds. Remember, it’s about volume and impact, not price tags.

Key Difference from Maximalist

Mob wife and maximalist both love "more is more," but:

Mob Wife = Specifically Italian-American coded, fur/leopard/gold focused, tough-glamorous, trend moment Maximalist= Broader artistic expression, all colors/patterns, eclectic-creative, timeless approach

Mob wife is maximalism with a specific cultural reference and aesthetic ruleset (fur! leopard! gold!). General maximalism is more open-ended.

Cultural Context & Sensitivity

While mob wife aesthetic celebrates Italian-American style, be mindful of its roots in organized crime references. Focus on the glamorous style elements, appreciate the cultural pride, and wear it with respect—don’t trivialize real-world implications.

Style Icons

• Carmela Soprano (The Sopranos): The original TV mob wife

• Sophia Loren (vintage): Italian glamour icon

• Bianca Censori (2024): Sparked the trend with her fur-heavy winter looks

• Women in Goodfellas and other mafia films

• Italian-American style traditions: Especially New York/New Jersey

Cultural References

• The Sopranos (TV)

• Goodfellas (film)

• Italian-American style traditions

• 1980s-90s glamour era

11. Athleisure/Streetwear

The streetwear aesthetic has shifted from its hip-hop and skateboarding origins to a sporty, comfortable style that's now a staple of everyday fashion. Modern streetwear—often called athleisure—fuses athletic gear with laid-back looks for effortless style. Picture Hailey Bieber in an oversized hoodie and bike shorts, or Bella Hadid’s off-duty athleisure sets: it’s about looking polished and ready for anything, whether errands, a workout, or coffee with friends.

Origins & Philosophy

• Hip-hop culture: Oversized silhouettes, bold graphics, and sneaker obsession.

• Skateboarding: Durable clothes made for movement.

• Japanese street fashion: Harajuku flair and BAPE’s influence.

• Sneaker culture: Statement kicks as wearable art.

The athleisure boom of the 2010s made yoga pants and sporty sets everyday essentials. Wellness culture and comfort became aspirational, with brands like Nike, Adidas, and Lululemon leading the charge. The mantra: comfort first, style always.

Key Characteristics

• Sporty shapes: leggings, joggers, bike shorts.

• Oversized comfort: hoodies, sweatshirts, roomy tees.

• Statement sneakers: the centerpiece of every outfit.

• Performance fabrics: functional yet stylish.

• Logo love: wear your brand pride.

• Matching sets: coordinated, intentional looks.

• Layering: sports bras, tanks, and hoodies for dimension.

• High-low mix: designer sneakers with affordable basics.

The vibe is "I might be going to yoga, running errands, or meeting for coffee—you can't tell and that's the point."

Color Palette

• Neutrals: Black, grey, white, beige, olive—clean and versatile.

• Bold accents: Neon, primary colors, and pastels for statement pieces and sneakers.

Go all-neutral for a minimalist look or add pops of color with accessories.

Essential Pieces

• Tops: Oversized hoodies, crewnecks, graphic tees, athletic tanks, half-zips.

• Bottoms: High-waisted leggings, joggers, bike and athletic shorts, sweatpants.

• Outerwear: Puffer jackets, bombers, track jackets, windbreakers, oversized denim.

• Sneakers: Statement kicks, classic white sneakers, running shoes, designer options.

• Accessories: Baseball caps, crossbody and belt bags, sporty sunglasses, scrunchies, minimal jewelry, fitness trackers.

Styling Formula

Streetwear/athleisure styling is about intentional casual:

The Elevated Athleisure Look: Matching athletic set (leggings + sports bra/tank) + oversized hoodie or jacket + statement sneakers + baseball cap + small bag

Classic Sporty Street Style:

• Oversized hoodie + bike shorts + chunky sneakers + baseball cap

• Joggers + cropped athletic top + puffer jacket + trendy sneakers

• Leggings + oversized graphic tee + denim jacket + white sneakers + crossbody bag

• Athletic set + bomber jacket + statement sneakers + minimal jewelry

Styling Rules:

• Sneakers are the statement: Your shoes should be clean, trendy, or special

• One oversized piece: If your hoodie is oversized, your bottoms should be fitted (leggings, bike shorts)

• Matching sets look intentional: Coordinated athleisure reads as purposeful, not lazy

• Layer strategically: Sports bra + tank + hoodie creates dimension

• Add one fashion element: A nice bag, jewelry, or jacket elevates athletic wear

• Everything should be clean and fresh: Athleisure requires maintenance—stains and pilling break the spell

• Hair is casual but styled: High ponytail, slicked-back bun, claw clip, or baseball cap

Trending Factor: Dominant & Sustained

Streetwear/athleisure has reigned for a decade, and comfort-driven dressing is here to stay. Investing in quality basics and standout sneakers is a safe bet as the style continues to evolve.

Perfect For

• Active types and fitness lovers

• Busy parents, professionals, and urbanites

• Students and anyone who craves comfort with style

If comfort fuels your lifestyle, athleisure is your go-to aesthetic.

Budget Tips

• Splurge: One great pair of leggings, statement sneakers, quality outerwear.

• Save: Basic tanks, tees, extra leggings, joggers.

• Where to shop: Lululemon, Alo Yoga, Athleta, Outdoor Voices, Nike, Adidas, Fabletics, Amazon, Target.

• Sneaker sources: StockX, GOAT, Nike, Adidas, Foot Locker, designer retailers.

Key Difference from Clean Girl

Streetwear/athleisure is sportier, sneaker-centric, and embraces bold logos and athletic fabrics. Clean Girl favors polished minimalism and everyday neutrals—ballet flats over sporty flair.

Making Athleisure Work for Different Settings

• Work: Structured joggers, thick leggings, tunics, blazers, sneakers.

• Dinners: Luxe sets, leather jackets, statement sneakers, elevated bags.

• Workouts: High-performance athletic wear, supportive sports bras, proper shoes.

Style Icons

• Hailey Bieber: Queen of elevated athleisure street style

• Bella Hadid (off-duty): Model athleisure perfection

• Kendall Jenner: Sporty casual street style

• Gigi Hadid: Comfortable model-off-duty looks

• Tracee Ellis Ross: Fun, colorful athleisure styling

• Any model's "street style": Often caught in athleisure between shows

Cultural References:

• Model off-duty style

• Wellness and fitness culture

• Post-pandemic comfort dressing

• LA and NYC street style

12. Mod/Retro 60s

The mod aesthetic channels the vibrant rebellion of 1960s London, where youth cast off conservative styles for bold geometric prints, mini skirts, and futuristic flair. Short for "modernist," mod style is all about clean lines, sharp shapes, and playful energy.

Origins & Philosophy

Born in late 1950s-60s London, mod fashion was the heartbeat of a youth movement pushing back against conservative norms. Influences included swinging London’s music scene, the space race’s geometric designs, pop art’s bold colors, and visionary French designers like André Courrèges and Pierre Cardin. Post-war optimism meant young people could finally afford to dress for themselves. The philosophy? Celebrate youth, geometry, and boldness. Mod was more than fashion—it was music, art, and lifestyle, all woven together.

Key Characteristics

• A-line silhouettes: Shift dresses and mini skirts with crisp shapes

• Bold geometric patterns: Op art prints, color blocking

• Mini skirts and dresses: Short, structured, and statement-making

• Go-go boots & tights: White or colored boots, vibrant or patterned tights

• Graphic black and white: High-contrast, iconic mod combos

• Statement collars & jewelry: Peter Pan collars, chunky geometric pieces

• Clean hair & makeup: Blunt bobs, heavy black eyeliner, defined lashes

The vibe is "I'm young, modern, and the future is now."

Color Palette

The mod color palette is bold and graphic:

Primary Palette:

• Black and White (#000000 / #FFFFFF): The iconic mod combination

• Primary colors used boldly:

  • Red (#FF0000)

  • Blue (#0000FF)

  • Yellow (#FFFF00)

• Color blocking: Large blocks of solid color

• Op art contrast: Black and white patterns

Secondary Palette:

• Orange (#FFA500): 60s optimism

• Pink (#FFC0CB): Mod femininity

• Lime Green (#32CD32): Space age brightness

• Purple (#800080): Psychedelic influence

Essential Pieces

• Dresses & Skirts: A-line shifts, minis, color-blocked and geometric prints

• Tops: Fitted turtlenecks, Peter Pan collars, graphic prints

• Outerwear: Structured mod coats, boxy jackets in vibrant hues

• Bottoms: Mini skirts, straight trousers, hot pants

• Signature Accessories: Go-go boots, mod ankle boots, bold tights, large earrings, headbands, small structured bags, oversized sunglasses, wide belts

Styling Formula

Mod styling follows specific 60s formulas:

The Classic Mod Look: A-line shift dress (geometric print or color-blocked) + colored tights + go-go boots + geometric earrings + bold eye makeup + straight hair

Alternative Formulas:

• Turtleneck + mini skirt + patterned tights + mod boots + headband

• Black and white color-blocked dress + white tights + black boots + graphic jewelry

• Bold colored dress + contrasting tights + white go-go boots

• Peter Pan collar top + mini skirt + bold tights + mod shoes

Styling Rules:

• Embrace the mini: Skirts and dresses should be notably short (mod length)

• Tights are essential: Bare legs aren't mod—colored or patterned tights complete the look

• Bold patterns or bold colors: Either graphic prints OR solid color blocking

• Geometric jewelry: Round, square, or graphic shapes—nothing delicate or romantic

• Structured silhouettes only: No flowing fabrics or romantic details

• Hair is geometric: Straight bobs, blunt cuts, or very clean styles

• Makeup is graphic: Heavy black liner, dramatic lashes, pale lips (or bold mod pink)Trending Factor: Niche but Steady

Trending Factor: Niche but Steady

Mod fashion is niche—it has steady appreciation among vintage lovers but isn't having major mainstream moments.

Mod style is a cult favorite among vintage lovers, resurfacing whenever the 60s trend. Its graphic, Instagram-ready looks keep it relevant.

Perfect For

• Vintage and retro fashion lovers

• Bold dressers who love pattern and color

• Petite, straight frames (though anyone can wear mod!)

• Structured style fans and geometric haircut enthusiasts

Budget Tips

• Thrift: Hunt for 60s minis, geometric prints, vintage turtlenecks, go-go boots

• Modern sources: ModCloth, ASOS, Urban Outfitters, vintage stores

• Splurge: Go-go boots, one perfect shift dress

• DIY: Style bold tights and boots, sew your own shift, add Peter Pan collars

Gamine Body Type Note

Mod was literally designed for gamine frames—petite, straight, and boyish. A-line shapes, leg emphasis, and structured silhouettes flatter this body type, but anyone can rock mod’s graphic fun.

Style Icons

• Twiggy: THE mod icon (defined the look)

• Edie Sedgwick: Andy Warhol's muse, graphic black and white mod

• Mary Quant: Designer who popularized the mini skirt and mod fashion

• Jean Shrimpton: Model who embodied mod elegance

• Nancy Sinatra: "These Boots Are Made for Walkin'" era

Cultural References

• Austin Powers (campy but captures the aesthetic)

• Blow-Up (1966 film)

• Swinging London era (1960s)

13. Grunge

The grunge aesthetic is disheveled, anti-fashion rebellion born from 1990s Seattle's music scene. Inspired by thrift finds, oversized layers, and a refusal to look polished, grunge celebrates imperfection and authenticity. Think Kurt Cobain’s ratty cardigans and Converse, Courtney Love’s torn slips and smudged liner, or Kristen Stewart’s modern, effortless twist. The attitude? “I woke up like this, and I don’t care.”

Origins & Philosophy

Grunge comes from the culture of Nirvana, Pearl Jam, Soundgarden, Alice in Chains mixed with rainy Pacific Northwest. Rejecting 1980s glam, it embraced DIY punk: ripped, patched, and worn clothes.

The philosophy is anti-establishment and anti-materialist—comfort, imperfection, and authenticity over trends, with androgynous, oversized silhouettes.

Grunge says: “I don’t care what you think—and that’s why it’s cool.”

Key Characteristics

• Flannel shirts: Oversized, plaid, and worn open

• Ripped and distressed: Jeans with holes, frayed hems

• Oversized silhouettes: Borrowed from men’s sections

• Layering: Multiple visible textures

• Combat boots/Converse: Scuffed sneakers or heavy boots

• Band tees: Vintage, worn-in

• Dark, muted colors: Black, grey, plaid, denim, burgundy

• Deliberately messy: Unstyled hair, smudged makeup

Color Palette

The grunge color palette is dark and muted:

• Black (#000000): The foundation

• Grey (all shades): Heather grey, charcoal, medium grey

• Plaid/Flannel patterns: Red and black, green and black, blue and black

• Denim Blue (#1560BD): Worn, faded denim

• Dark Red/Burgundy (#722F37): Often in flannel or as accent

• Olive/Army Green (#556B2F): Military surplus influence

• White/Off-white (#F5F5F5): For layering, usually dingy not crisp

Colors are never bright or cheerful—even reds are dark.

Essential Pieces

• Icons: Flannel shirts, ripped jeans, band tees, combat boots

• Tops: Oversized tees, thermals, hoodies, sweaters, striped shirts

• Bottoms: Ripped jeans, black skinnies, plaid pants/skirts, leather pants

• Outerwear: Leather, denim, military jackets, cardigans

• Dresses: Slip dresses over tees, baby dolls with boots—mixing tough and delicate

• Shoes: Combat boots, Converse, Vans, platforms

• Accessories: Beanies, chokers, chain necklaces, ripped tights/fishnets

Styling Formula

Grunge styling is about strategic dishevelment:

The Classic Grunge Look: Band tee + ripped jeans + flannel shirt (worn open) + combat boots + beanie + messy hair

Alternative Formulas:

• Slip dress + band tee underneath + combat boots + flannel tied around waist

• Oversized sweater + black skinny jeans (ripped) + Converse + choker

• Thermal long-sleeve + ripped jeans + leather jacket + boots

• Plaid mini skirt + band tee + tights (ripped or fishnet) + combat boots + oversized cardigan

Styling Rules:

• Layer everything: At least 2-3 visible layers (tee, flannel, jacket)

• Oversized is essential: Nothing should fit perfectly

• Embrace imperfection: Rips, stains, and wear are part of the look

• Flannel is the unifier: Tie it around your waist, wear it open, use it as a layer

• Heavy boots ground it: Combat boots or beat-up sneakers are non-negotiable

• Mix tough with delicate: Slip dresses with boots, feminine pieces with flannel

• Everything looks thrifted: Even new pieces should look worn-in

• Hair is unstyled: Messy, greasy-looking (on purpose), or hidden under beanie

Trending Factor: Cyclical with 90s Nostalgia

Grunge comes in waves—original in the early ’90s, revived in the mid-2010s (Tumblr), and resurges with every 90s comeback. It appeals to alternative music fans, thrift-lovers, and those who reject mainstream perfection. The best investment? Thrift everything. Authenticity beats retail “grunge.”

Perfect For

• Rock and alt music fans

• Thrift store regulars

• Effortless, rule-breaker style seekers

• Androgynous dressers

• 90s nostalgia lovers

• Rebel spirits

Budget Tips

• Thrift everything—flannel, band tees, ripped jeans, sweaters, jackets, boots

• Splurge on quality combat boots and a leather jacket if needed

• DIY: Rip your own jeans, distress flannel, add patches, customize with safety pins

• Best sources: Thrift stores, vintage shops, army surplus, family closets

Grunge vs. Rocker: Understanding the Difference

While grunge and rocker aesthetics both emerge from music culture and share some DNA (leather jackets, band tees, combat boots), they're distinct styles with different philosophies and vibes.

Grunge = Anti-fashion rebellion, thrift store necessity, "I don't care" attitude, disheveled

Rocker = Edgy, polished rebellion, "I'm dangerous and I know it," intentional

Grunge happened because musicians were poor and grabbed whatever worked. Rocker style is a curated, aesthetic about projecting toughness and sex appeal.

Making Grunge Wearable for Adults

Grunge can mature without losing its edge:

Professional Grunge (yes, it exists):

• Well-fitted black jeans (minimal distressing) + black turtleneck + leather jacket + ankle boots

• Dark jeans + button-down (slightly oversized) + boots + minimal jewelry

• Keep the dark palette and leather, lose the obvious rips and band tees

Elevated Grunge:

• Quality leather jacket instead of thrifted

• Dark denim without major rips

• Combat boots that are clean and maintained

• Flannel but in luxe fabric (silk flannel exists)

• Keep the silhouettes and vibe, upgrade the quality

Style Icons

• Kurt Cobain: The ultimate grunge icon

• Courtney Love: Kinderwhore/feminine grunge

• Kristen Stewart: Modern grunge interpretation

• Eddie Vedder (Pearl Jam): Classic Seattle grunge

• Winona Ryder (90s): Feminine grunge aesthetic

Films & Cultural References:

• Singles (1992)

• Reality Bites (1994)

• Seattle music scene documentaries

• 1990s MTV

14. Bombshell/Glamorous

If you love turning heads and owning your look, welcome to the bombshell club! This aesthetic is all about celebrating curves, embracing glam, and feeling confident in every inch of your skin. We're talking fitted dresses, bold colors, and a "look at me" attitude that channels icons like Marilyn Monroe, Sofia Vergara, and Dita Von Teese. Think of it as serving Old Hollywood meets modern-day red carpet—sultry, polished, and oh-so-glamorous. Ready to unleash your inner bombshell? Let’s dive in!

Origins & Philosophy

Born from the golden age of Hollywood, the bombshell look channels the timeless sex appeal of Marilyn Monroe, Ava Gardner, and Rita Hayworth, plus pin-up energy and Latin glamour from legends like Sophia Loren and Sofia Vergara. It’s about flaunting femininity, loving your curves, and embracing glamour as your signature. Subtlety? Never—the bombshell shouts confidence, glamour, and allure.

• Femininity flaunted, not hidden

• Celebration of curves (for all body types!)

• Glamour as armor—hair, nails, makeup are polished to perfection

• Open, magnetic sexiness

• High-maintenance by choice

Key Characteristics

So, what makes bombshell fashion tick? Let’s break it down:

• Body-hugging silhouettes—dresses, skirts, and pants

• Bold, vibrant colors and prints (red, hot pink, leopard print)

• High heels and push-up everything

• Big hair, bold makeup, and flawless nails

• Statement jewelry and accessories

• Old Hollywood glamour, modern twist

Color Palette

Ready to get noticed? Bombshell colors are all about making a splash:

• Red (#FF0000): The signature shade—classic for lips, dresses, and nails.

• Black (#000000): Sophisticated, sexy, and slimming.

• Hot Pink (#FF69B4): Playful and bold.

• White (#FFFFFF): Think Marilyn’s iconic dress.

• Leopard Print: Considered a neutral—wear it anywhere!

• Gold (#FFD700): For that luxe, high-shine finish.

• Burgundy (#800020): Sophisticated and sultry.

• Nude/Blush (#F5DEB3): For balance and barely-there charm.

Pastels? Not here. Bombshell colors are all about maximum impact.

Essential Pieces

• Dresses: Bodycon, wrap, pencil, halter, bandage

• Tops: Fitted blouses, bustiers, silk camisoles, crops, off-shoulder

• Bottoms: Pencil skirts, high-waisted pants, mini skirts, leather pants

• Outerwear: Fitted leather jackets, tailored blazers, faux fur coats

• Lingerie: Push-up bras, shapewear, luxe undergarments

• Shoes: Stilettos, platforms, strappy heels, thigh-high boots

• Accessories: Bold jewelry, chic bags, waist belts, oversized sunglasses

Styling Formula

Want to nail the bombshell vibe? Here’s how:

The Classic Bombshell: Red fitted dress + nude heels + statement jewelry + red lips + bouncy blowout + perfect nails.

Alternative Looks:

• Black bodycon dress + strappy heels + gold jewelry + smoky eyes + sleek hair

• High-waisted jeans + bustier top + blazer + heels + bold lips

• Pencil skirt + fitted blouse + heels + statement earrings

• Leopard print dress + black heels + gold accessories + red lips

Rules: Highlight your curves, pick a feature to spotlight, always wear heels, keep hair glam, makeup bold, and everything polished.

Hair & Makeup (Critical Components)

Hair is always styled—think bouncy blowouts, waves, or sleek ponytails. Makeup means red lips or smoky eyes, winged liner, lush lashes, and glowing skin. Manicures stay flawless in red, nude, or French tips.

Trending Factor: Evergreen Classic

Bombshell style is timeless. Since the 1950s, it’s been the go-to for those craving sexy, powerful looks. Invest in classic pieces and foundation garments, and update with trendy accessories for a modern edge.

Perfect For

• Confident dressers, glamour lovers, curve-celebrators

• Weddings, parties, date nights, and high-maintenance fashionistas

If you love Old Hollywood vibes and feminine power, bombshell is your perfect fit.

Budget Tips

• Splurge: Quality shapewear, bras, little black dress, good heels, beauty products

• Save: Affordable bodycon dresses, statement jewelry, trendy pieces

• Shop: Fashion Nova, ASOS, Revolve, Nordstrom, Zara, H&M

Factor in upkeep—hair, nails, makeup, and lingerie are part of the look’s magic.

Body Positivity & Bombshell Style

Bombshell style is for every body. Confidence and the right fit are what matter. Embrace your shape, love your look, and own your power—bombshell is about feeling sexy on your terms.

Key Differences from Other Aesthetics

• Bombshell vs. Romantic: Bombshell is bold and sexy; Romantic is soft and elegant.

• Bombshell vs. Coquette: Bombshell brings grown-up confidence; Coquette is playful and youthful.

• Bombshell vs. Mob Wife: Bombshell is pure Old Hollywood sex appeal; Mob Wife brings tough, luxe, Italian-American energy.

Style Icons and Culture References

• Marilyn Monroe: The OG bombshell

• Sophia Loren: Italian glamour queen

• Sofia Vergara: Modern Latina bombshell

• Dita Von Teese: Burlesque, vintage bombshell

• 1950s pin-up culture

• Old Hollywood glamour

• Latin American telenovela glamour

The bombshell aesthetic runs deep in pop culture, from 1950s pin-up posters to Old Hollywood. If you’re ready to rock confidence, curves, and glamour, you know what to do!

15. Coastal Grandmother

The coastal grandmother aesthetic romanticizes relaxed luxury on the East Coast—think breezy linen shirts, white denim, straw hats, and the effortless elegance of Diane Keaton in Something's Gotta Give. Born from TikTok in 2022, this aesthetic celebrates the lifestyle of a well-off woman living in a beach house, hosting dinner parties, making fresh pasta, and wearing comfortable yet chic neutrals. It's Nancy Meyers movie vibes, Ina Garten's Hamptons kitchen, and the dream of a simpler, more beautiful life by the ocean.

Origins & Philosophy

Coastal grandmother went viral on TikTok in 2022, but its roots are classic New England: think Nancy Meyers films and Ina Garten’s Hamptons living. This look is all about understated comfort and timeless style—relaxed luxury that prioritizes quality, natural fabrics, and a life well-lived over flashy trends. The philosophy? Embrace comfort, age gracefully, and focus on hospitality and lifestyle rather than just fashion.

Key Characteristics

Signature pieces include linen, cotton, and soft knits in relaxed silhouettes—oversized shirts, flowy pants, and comfortable shoes. The color palette is soothing: whites, creams, soft blues, and sandy neutrals, with accessories like straw hats and bags, and minimal jewelry. Hair is natural, makeup is barely there, and everything looks effortlessly chic and lived-in.

The vibe is "I'm hosting a casual dinner party at my beach house, and I look effortlessly chic."

Color Palette

The coastal grandmother palette is serene and beachy:

• White (#FFFFFF): The foundation color

• Navy Blue (#000080): Classic nautical

• Light Blue (#ADD8E6): Sky and ocean

• Sand/Beige (#C9B997): Beach-inspired neutral

• Cream (#FFFEF0): Soft, natural white

• Soft Grey (#D3D3D3): For layering

• Natural Linen shades: Undyed, organic tones

The entire palette is calm, neutral, and reminiscent of beach houses and ocean views.

Essential Pieces

• Tops: Oversized linen shirts, striped boatnecks, lightweight sweaters, basic white tees

• Bottoms: White denim, linen pants, neutral trousers, denim shorts

• Dresses: Linen shirt dresses, cotton sundresses, flowy maxi styles

• Outerwear: Linen blazers, oversized cardigans, light denim jackets

• Shoes: Leather sandals, espadrilles, loafers, white sneakers, comfortable flats

• Accessories: Straw bags and hats, delicate gold jewelry, pearls, linen scarves

Styling Formula

Mix and match relaxed staples: an oversized white linen shirt with white denim and leather sandals, or a striped top with linen pants and espadrilles. Comfort is key—no tight fits or synthetic fabrics. Layer neutrals, choose minimal accessories, and embrace natural hair and makeup for a genuinely effortless vibe.

Trending Factor: Post-Peak but Sustained

While its TikTok moment has passed, coastal grandmother remains a go-to for those who love Nancy Meyers’ style and dream of coastal living. These timeless pieces—linen, white denim, quality basics—are smart investments for years to come.

Perfect For

This look is ideal for comfort-seekers, natural fabric lovers, summer dressers, and anyone channeling relaxed, vacation-ready elegance—whether or not you live by the coast.

Budget Tips

Invest in high-quality linen and leather sandals; save on basics like white denim and straw accessories. Check out brands like Quince, Eileen Fisher, J.Crew, and Everlane—or hunt for vintage linen at thrift stores.

Related Sub-Aesthetic: Mermaidcore

Mermaidcore is coastal grandmother's more whimsical, ethereal cousin:

• Same coastal base, but more oceanic and fantastical

• Colors: More blues, greens, iridescent, pearl tones

• Details: Shells, pearls, flowing fabrics, ocean-inspired

• Vibe: More romantic/mystical vs. relaxed/practical

Think of mermaidcore as coastal grandmother if she were a mermaid—same ocean setting, more magical interpretation.

Style Icons and culture references

Diane Keaton (especially in Something's Gotta Give): THE coastal grandmother icon

• Ina Garten: Barefoot Contessa aesthetic

• Nancy Meyers herself: Embodies the aesthetic

• Jane Fonda: Aging gracefully, comfortable elegance

• Martha Stewart (in her casual moments): Hamptons living

• Nancy Meyers films (Something's Gotta Give, It's Complicated, The Intern)

• Hamptons and Martha's Vineyard lifestyle

• East Coast beach town culture

 16. Y2K/McBling

The Y2K aesthetic captures the wild, optimistic energy of the early 2000s—think Paris Hilton on reality TV, flip phones, and “more is more” style. Also called McBling, this look celebrates low-rise jeans, baby tees, velour tracksuits, and the playful excess of pre-recession pop culture. For millennials, it’s pure nostalgia; for Gen Z, it’s a fresh discovery. Y2K is all about fashion freedom, tech excitement, and a dose of unapologetic fun.

Origins & Philosophy

Y2K fashion (1998-2006) is rooted in:

• Millennium optimism: The world didn’t end, the dot-com boom soared, and confidence was high.

• Pop culture: Britney, Christina, Destiny’s Child, MTV’s TRL reigned.

• Celebrity obsession: Paparazzi, Paris Hilton, Lindsay Lohan, Nicole Richie.

• Tech enthusiasm: Flip phones, digital cameras, early internet vibes.

• Fast fashion: Trends moved at lightning speed.

The McBling Era (2003-2008):

• Coined by culture writer Evan Collins

• Referred to the tacky-chic excess: velour tracksuits, trucker hats, visible thongs, logo mania

• Juicy Couture, Von Dutch, Ed Hardy dominated

• "Bling" culture from hip-hop influenced mainstream fashion

• Everything sparkled, everything had logos

The Philosophy: Maximalism ruled—more color, more skin, more fun. Geared toward teens and young adults, the look was about bold, playful femininity and looking luxe through logos, not subtlety.

Key Characteristics

• Low-rise everything: Jeans, skirts, and pants sat on the hips.

• Visible thongs: Yes, the whale tail was intentional.

• Logo mania: Juicy Couture, Von Dutch, Abercrombie—all logos, all the time.

• Velour tracksuits: Matching, bright sets.

• Baby tees: Tiny, fitted, graphic-heavy.

• Rhinestones, metallics, and shine everywhere.

• Mini skirts, platforms, and micro bags complete the look.

The vibe? "I'm young, I'm having fun, and this crop top with my thong showing is a CHOICE."

Color Palette

The Y2K color palette is bright, pink-heavy, and metallic:

• Hot Pink (#FF69B4): THE Y2K color

• Baby Blue (#89CFF0): Paris Hilton's signature

• Silver/Metallic (#C0C0C0): Futuristic shine

• Lime Green (#32CD32): Unexpected pop

• Purple (#800080): Bold and fun

• White (#FFFFFF): Often paired with bright colors

• Denim Blue (#1560BD): For low-rise jeans

• Black (#000000): To contrast with brights

• Holographic/Iridescent: All the shine

Pastels meet neons meet metallics—color coordination was optional.

Essential Pieces

• The Icons: Low-rise jeans (with rhinestones), velour tracksuits, baby tees, and trucker hats.

• Tops: Cropped camis, tube/halter tops, graphic baby tees, fuzzy shrugs.

• Bottoms: Low-rise bootcut jeans, cargo pants, mini skirts, shorts over tights.

• Dresses: Satin slips, bodycon minis, handkerchief hems.

• Outerwear: Cropped denim, velour hoodies, puffy vests, colorful leather jackets.

• Shoes: Platform sandals/flip-flops, chunky sneakers, Uggs, ballet flats.

• Accessories: Mini bags, trucker hats, oversized sunglasses, butterfly clips, layered necklaces, hoop earrings, visible thongs.

Styling Formula

Y2K styling is about maximum impact with minimal fabric:

The Classic Y2K Look: Low-rise jeans (rhinestone pockets) + baby tee + trucker hat + mini bag + platform flip-flops + visible thong strap

Alternative Formulas:

• Velour tracksuit (matching) + baby tee underneath + platform sneakers + small bag

• Mini skirt + halter top + denim jacket + chunky heels + layered necklaces

• Low-rise cargo pants + cropped cami + shrug cardigan + hoop earrings

• Denim mini skirt + graphic tee + Ugg boots + newsboy cap

Rules: Low-rise is a must, skin is in, logos are everywhere, layering accessories is key, and shine is non-negotiable.

Hair & Makeup (Critical Components)

Hair: Sleek and straight, crimped sections, butterfly clips, chunky highlights, and side parts.

Makeup: Frosted eyeshadow, thin brows, glossy lips, heavy liner, bronzer, and a healthy dose of body glitter.

Trending Factor: Peak Resurgence (2020-Present)

The Y2K look is back—thanks to TikTok, Gen Z trendsetters, and nostalgia-loving millennials. It’s a vibrant antidote to minimalism, with celebs like Bella Hadid and Dua Lipa leading the charge. Some elements (baby tees, butterfly clips) are mainstream; others (visible thongs, trucker hats) are more niche. The rule: Have fun and don’t over-invest.

Perfect For

• Gen Z and millennials chasing nostalgia

• Fans of pink, sparkle, and bold trends

• Festival-goers and party lovers

• Anyone ready to ditch minimalism for fun, attention-grabbing style

Budget Tips

Y2K is all about accessible fun—thrift stores are treasure troves for authentic pieces (Juicy Couture, Von Dutch, Baby Phat). Try Urban Outfitters, ASOS, Dolls Kill, or Depop for modern takes. DIY with bedazzled jeans, crop your tees, or embellish denim jackets.

Modern Y2K vs. Original Y2K

Original: Ultra low-rise, massive logos, visible thongs, and “trashy chic” attitude.

Modern: Slightly higher low-rise, selective logos, less exposure, and a more curated, Instagram-ready vibe.

Related Aesthetics and Key Differences

Barbiecore exploded in 2023 with the Barbie movie release, but it's rooted in decades of Barbie doll aesthetics: hyper-feminine, overwhelmingly pink, glamorous, and playfully luxurious. While Y2K embraces Hot Pink, it also loves baby blue, metallics, and neons. Barbiecore is PINK, all shades, with sprinkles of white/silver.

E-girl (electronic girl) emerged from gaming streams, TikTok, and anime culture around 2018-2019. It's the edgy, alternative aesthetic of Twitch streamers, TikTok creators, and online subcultures. E-girl and Y2K are both shaped by the internet. Key differences include era/generation, cultural references, and silhouettes.

• For more glamour → Barbiecore

• For more edge/futurism → E-girl

Style Icons and Cultural References

• Paris Hilton: THE Y2K icon (velour tracksuits, tiny dogs, "that's hot")

• Britney Spears: Early 2000s pop princess aesthetic

• Early MTV and TRL

• The Simple Life (Paris and Nicole)

• Destiny's Child: Matching outfits, coordinated Y2K

• Bella Hadid (modern): Bringing Y2K back

• Dua Lipa: Modern Y2K interpretation

17. Avant-Garde/Experimental

The avant-garde aesthetic transforms fashion into wearable art, pushing boundaries and prioritizing creativity over convention. Rooted in high fashion runways and led by visionaries like Rei Kawakubo and Rick Owens, this style embraces the unconventional: sculptural shapes, asymmetric cuts, and daring materials that command attention. Think Comme des Garçons’ conceptual looks, Rick Owens’ bold architecture, or Tilda Swinton’s red carpet statements, blurring the line between clothing and sculpture.

Origins & Philosophy

Avant-garde fashion draws from art movements and experimental design:

• 1920s-30s: Constructivism, Bauhaus, Surrealism

• 1960s: Space Age futurism (Pierre Cardin, André Courrèges)

• 1980s: Japanese wave (Rei Kawakubo, Yohji Yamamoto), Belgian Six

• Modern: Rick Owens, Iris van Herpen, Gareth Pugh

It’s about fashion as art—challenging norms, deconstructing tradition, and celebrating concept over function. Avant-garde says: "I'm wearing art, and if you don't understand it, that's fine."

Key Characteristics

• Architectural silhouettes and geometric shapes

• Asymmetry, unexpected materials, raw details

• Monochrome palettes (mostly black, white, or grey)

• Oversized, deconstructed, and gender-neutral pieces

• Clothes that make a statement and spark conversation

Color Palette

The avant-garde color palette is often extremely limited:

Minimal Palette (Most Common):

• All Black (#000000): The avant-garde uniform

• All White (#FFFFFF): Architectural and pure

• Grey spectrum: From charcoal to light grey

• Monochromatic: Single color head-to-toe

Experimental Palette:

• Unexpected color combinations: Colors that shouldn't work but do

• Neons against neutrals: Shocking color against black

• Metallics: Silver, gold used architecturally

• Natural tones: When going softer—earth tones, rust, stone

Color is used intentionally and conceptually, never randomly.

Essential Pieces

• Oversized, sculptural jackets or coats

• Asymmetric tops and wide-leg or drop-crotch pants

• Deconstructed shirts, draped pieces, statement outerwear

• Conceptual footwear (like Margiela Tabi boots or Rick Owens sneakers)

• Minimal accessories; architectural bags or unusual sunglasses if any

Styling Formula

Avant-garde styling follows different rules:

The Foundational Approach: Start with all black + add one sculptural piece

Common Formulas:

• All black layered outfit + one architectural statement coat

• Monochrome + extreme proportions (oversized top, wide-leg pants)

• Deconstructed pieces layered with basics

• Asymmetric silhouette + minimal accessories

Layer intentionally, play with proportions (oversized with fitted or all oversized), and let the clothing be the statement. Hair is either severe or intentionally messy; makeup is minimal or bold and conceptual.

Trending Factor: Niche but Influential

Avant-garde fashion is exclusive, loved by industry insiders and art lovers. While never mainstream, its influence trickles down to everyday trends and shapes the future of high fashion.

Perfect For

• Risk-takers, art lovers, fashion pros, and urban style-setters

• Anyone who sees clothing as artistic expression and isn’t afraid to stand out

Budget Tips

• Start with affordable all-black basics and thrift for architectural pieces

• Invest in one standout coat or pair of shoes

• DIY deconstructed looks or play with layering and proportions

• Shop brands like COS, & Other Stories, or hunt for vintage Japanese labels

The "Accessible Avant-Garde" Approach

You don’t need designer labels—focus on bold proportions, monochrome dressing, and intentional styling. For example: thrifted oversized sweater, wide-leg pants, boots, and a dramatic coat for immediate avant-garde impact.

Key Difference from Minimalist

Both can be all-black, but they're opposite philosophies:

• Avant-Garde = Experimental, conceptual, unusual proportions, challenging, artistic

• Minimalist = Clean, simple, perfect proportions, timeless, functional

Minimalist wants perfect basics. Avant-garde questions what "basic" even means.

What Avant-Garde Is NOT

• Not just "all black"—it’s about innovative construction

• Not weird for weird’s sake—choices are thoughtful and intentional

• Not costume or simply "artsy"—it’s wearable, conceptual art

Style Icons

• Tilda Swinton

• Björk

• Lady Gaga (early years)

• Mary Kate and Ashley Olsen

18. Romantic/Feminine

The romantic aesthetic embodies timeless, graceful femininity with soft hues, delicate details, and flowing silhouettes. It stands apart from trend-driven styles like Coquette or Bombshell, focusing on classic refinement and ethereal elegance—think Audrey Hepburn’s poise, Elle Fanning’s dreamy red carpet looks, or the subtle beauty of Regency fashion. Romantic style is about feeling beautiful in a gentle, enduring way that never goes out of style.

Origins & Philosophy

Romantic fashion draws from eras that idealized feminine grace:

• Regency era (1810s-1820s): Empire waists, flowing silhouettes, Jane Austen heroines

• Victorian era (1830s-1900s): Romantic details, lace, ruffles, modesty

• Edwardian era (1900s-1910s): Soft pastels, high necklines, graceful silhouettes

• 1950s femininity: Full skirts, fitted bodices, ladylike elegance

• Ballet influence: Grace, beauty, feminine strength

At its core, romantic style is about eternal femininity, soft power, and refined elegance. It values quality craftsmanship, gentle beauty, and subtle confidence.

Key Characteristics

What defines romantic fashion:

• Flowing fabrics: chiffon, silk, lace, tulle

• Delicate details: ruffles, embroidery, small bows

• Feminine silhouettes: empire waists, fit-and-flare, A-line

• Midi and maxi lengths

• Soft color palette: pastels, blush, cream, blue

• Natural beauty: soft hair and makeup, pearl jewelry

• Ballet touches: flats, graceful movement

The vibe is "I stepped out of a Jane Austen novel and into modern life."

Color Palette

The romantic color palette is soft and dreamy:

• Blush Pink (#FFB6C1): The signature romantic color

• Lavender (#E6E6FA): Soft and delicate

• Cream/Ivory (#FFFEF0): Classic and elegant

• Soft Blue (#ADD8E6): Sky blue, powder blue

• Rose (#FF007F): Deeper pink with sophistication

• Pearl White (#F0EAD6): Not stark white—soft white

• Champagne/Gold (#F7E7CE): For special occasions

• Sage Green (#9CAF88): When needing non-pink softness

Colors are always muted, soft, and gentle—never bright or harsh.

Essential Pieces

• Dresses: Midi, empire waist, fit-and-flare, wrap, tea-length

• Tops: Ruffled blouses, lace camis, soft sweaters, Peter Pan collars

• Skirts: A-line, tulle, chiffon, circle skirts

• Outerwear: Soft cardigans, cropped jackets, pastel trench coats

• Shoes: Ballet flats, kitten heels, strappy sandals, delicate pumps

• Accessories: Pearl jewelry, gold/silver chains, elegant bags, ribbons, silk scarves

Styling Formula

Romantic styling emphasizes gentle, cohesive elegance:

The Classic Romantic Look: Soft blouse + A-line midi skirt + ballet flats + pearl earrings + delicate updo

Alternative Formulas:

• Flowing midi dress + cardigan + kitten heels + simple necklace

• Lace-trimmed top + soft trousers + pointed flats + pearl studs

• Fit-and-flare dress + delicate jacket + strappy sandals + small bag

• Ruffled blouse + high-waisted skirt + ballet flats + ribbon in hair

Styling Rules:

• Soft on soft: Layer delicate pieces, never harsh contrasts

• One focal detail: Ruffled sleeves OR lace trim OR pearl necklace—not all three

• Modest and elegant: Showing some skin is fine, but never overtly sexual

• Hair is romantic: Soft curls, elegant updos, loose waves

Trending Factor: Timeless Classic

Romantic style is always in, especially during wedding season, spring, or when period dramas like Bridgerton are popular. Core pieces are worth investing in for their enduring appeal.

Perfect For

Romantic aesthetic works best for:

• Feminine dressers

• Weddings, showers, garden parties

• Vintage and Ballet lovers

• Anyone wanting timeless, elegant femininity

If you're drawn to soft colors, delicate details, and graceful elegance, romantic is your aesthetic.

Budget Tips

• Splurge on: A great midi dress, quality pearls, ballet flats

• Save on: Ruffled blouses, skirts, accessories

• Best sources: Reformation, Hill House Home, Christy Dawn, Anthropologie, Zara, vintage shops

• DIY: Add lace to basics, sew skirts, make ribbon hair accessories

Related Sub-Aesthetic: Twee

Twee is Romantic's quirky, playful cousin (think Zooey Deschanel, ModCloth circa 2012):

How Twee Differs from Romantic:

• Twee = More playful, vintage-specific, often with quirky elements (owls, bicycles, foxes)

• Romantic = More elegant, timeless, no quirky motifs

Twee additions:

• Peter Pan collars (more prominent)

• Vintage-inspired prints (bicycles, birds, quirky patterns)

• Tights with dresses (always)

• More literal vintage reproduction

• Quirky accessories (cat-eye glasses, vintage brooches)

If you love both, Mix romantic elegance with twee playfulness for "quirky feminine" style.

Key Differences from Other Feminine Aesthetics

• Romantic vs. Coquette: Classic elegance vs. playful trends

• Romantic vs. Bombshell: Gentle grace vs. bold sexuality

• Romantic vs. Cottagecore: Urban refinement vs. rural casual

Romantic is the most refined and city-ready of feminine aesthetics.

Making Romantic Work for Different Settings

• Work: Soft blouse + tailored pants + pearls

• Casual: Flowing dress + denim jacket + sneakers

• Special events: Midi/maxi dress + pearls + elegant updo

Romantic is always perfect for special occasions, but can be styled for any setting with the right pieces.

Style Icons

• Elle Fanning: Modern romantic goddess

• Lily James: Embodies romantic aesthetic

• Brigitte Bardot: Romantic with a slight edge

• Carey Mulligan: Modern delicate elegance

Films & Cultural References:

• Jane Austen adaptations (Pride & Prejudice, Emma)

• Bridgerton (Netflix)

• Ballet performances

19. Maximalist/Art Girl

The maximalist aesthetic celebrates the mantra "more is more." Think bold colors, clashing prints, statement accessories, and unapologetic self-expression. Inspired by icons like Iris Apfel and Solange Knowles, maximalism is all about turning getting dressed into an act of creative joy—mixing, layering, and wearing what makes you happy, no rules required.

Origins & Philosophy

Maximalism pulls from eclectic influences: 1960s-70s bohemian patterns, 1980s excess, Pop Art, global textiles, and the boundary-pushing style of Iris Apfel. “Dopamine dressing” captures its spirit—dress for joy, not perfection. Forget matching or minimalism; maximalism is about layering treasures and letting your closet tell your story.

Key Characteristics

• Color: Saturated hues and vibrant clashes

• Pattern: Mix florals, stripes, animal prints—often all at once

• Accessories: Pile on jewelry, bags, scarves, and statement shoes

• Texture: Combine velvet, silk, sequins, and more

The vibe is "My closet is an art gallery, and I'm wearing the exhibition."

Color Palette

The maximalist color palette is EVERYTHING:

• All colors welcome: Hot pink, electric blue, emerald green, sunshine yellow

• Color clashing encouraged: Orange with pink, red with purple, yellow with green

• Jewel tones: Ruby, sapphire, emerald, amethyst

• Metallics: Gold and silver together (breaking the rule)

• Neons: When you want maximum impact

• Prints and patterns: Leopard, florals, stripes, geometric—all at once

The only rule is there are no rules—if you love it, wear it.

Essential Pieces

• Printed jackets, colorful suits, sequined dresses

• Embroidered tops, vintage tees, patterned pants, and skirts

• Vivid coats, statement blazers, faux fur in wild hues

• Accessories galore: Layered jewelry, unique bags, bold sunglasses, hats, and shoes

Styling Formula

Maximalist styling breaks traditional rules intentionally:

The Pattern Mixing Formula: Floral top + striped pants + leopard shoes + geometric scarf

The Color Clashing Formula: Hot pink jacket + orange pants + yellow bag + green shoes

The Layered Jewelry Formula: 5-7 necklaces (various lengths) + 10+ rings + multiple bracelets + statement earrings

Typical Maximalist Outfits:

• Printed dress + printed coat + patterned tights + colorful shoes + layered jewelry

• Solid colored suit (bold color) + printed blouse + statement accessories + embellished bag

• Vintage pieces from different eras layered together

• Multiple textures: velvet jacket + silk pants + leather bag + fur accessory

Styling Principles:

• Pattern mix: Floral top + striped pants + leopard shoes

• Color clash: Hot pink jacket + orange pants + green shoes

• Jewelry stack: Multiple necklaces, rings, and bracelets

• Mix textures and eras freely—designer with thrift, new with vintage

• Trust your instincts and keep adding until it feels right

Trending Factor: Cyclical Response to Minimalism

Maximalism cycles opposite to minimalism:

When minimalism dominates → People crave color and pattern

When maximalism dominates → People crave calm and simplicity

However: Maximalism is always niche—most people don't have the confidence or desire for full maximalism. It's an aesthetic for those who truly love it.

Perfect For

Maximalist aesthetic works best for:

• Creative professionals: Artists, designers, musicians, writers

• Confident dressers who don't care about others' opinions

• Color and pattern lovers who find joy in visual richness

• Those who reject minimalism and fashion rules

Budget Tips

Maximalism is thrift store heaven. Mix vintage finds, artisan pieces, and splurge on forever treasures—the key is curation, not cost.

The maximalist advantage: You can mix a $5 thrift store find with a $500 designer piece—maximalism doesn't require everything to be expensive.

Key Difference from Boho

Both mix patterns and embrace color, but:

Maximalist = All eras, all styles, intentional clashing, urban or anywhere

Boho = Specific to 70s/global influences, earthy colors, flowing fabrics, festival-adjacent

Maximalism includes boho but goes beyond it—adding in art references, urban style, and broader historical periods.

Making Maximalism Wearable

Start small if you're nervous:

• Begin with accessories: stack jewelry, add colorful bag

• Try pattern mixing with one neutral piece (black pants + two patterned tops)

• Add one bold color to an otherwise simple outfit

• Mix two patterns (start with similar colors)

Build gradually:

• Add more as you get comfortable

• Trust your instincts—if it feels too much, remove one thing (Coco Chanel's rule works backwards for maximalists—add until it feels complete, then add one more)

Maximalism doesn't mean chaos:

• Curate your maximalism—choose what brings you joy

• Even maximum should feel intentional, not random

• Your maximalism should reflect YOUR aesthetic, not just "everything everywhere."

Style Icons

• Iris Apfel: The QUEEN of maximalism (still thriving at 100+)

• Anna Dello Russo: Fashion editor, maximalist extraordinaire

• Solange Knowles: Fearless pattern and color mixing

• Gucci under Alessandro Michele (2015-2022): Defined modern maximalism

• Elton John (1970s especially): Maximalist icon

• Carmen Miranda: Historical maximalist reference (1940s-50s)

Cultural References:

• Gucci runway shows

• Art galleries and museums

• Vintage fashion history

20. Soft Girl

The soft girl aesthetic is the internet's answer to approachable, cute femininity—a style that's playful without being overly sexy, trendy without being inaccessible, and distinctly Gen Z in its blend of Y2K nostalgia, kawaii influence, and modern streetwear comfort. Born on TikTok and Instagram around 2019-2020, soft girl embraces oversized hoodies in pastel colors, high-waisted mom jeans, chunky sneakers, and the kind of blush-heavy makeup that makes you look perpetually sun-kissed and sweet. Think of it as e-girl's softer, more wearable sister—less edgy, more approachable, but still distinctly internet-native.

Origins & Philosophy

Soft girl aesthetic emerged directly from social media, specifically:

• TikTok (2019-2020): Where the aesthetic was named and codified

• Instagram: Soft girl selfies and outfit posts

• Pinterest: Mood boards popularized the look

Cultural Influences:

• Kawaii culture: Japanese cute aesthetic (but Westernized)

• Y2K nostalgia: Early 2000s influence with modern updates

• Korean beauty standards: Soft, youthful, innocent beauty ideals

The Philosophy:

• Accessible cute: Looking sweet and feminine without haute fashion

• Comfortable confidence: Cute but still casual and wearable

• Soft over edgy: Rejecting the harshness of e-girl for approachability

• Internet-native identity: This aesthetic only exists because of social media

• Youth culture: Specifically Gen Z (born 1997-2012) aesthetic

Essential Pieces

• Tops: Oversized pastel hoodies/cardigans, cropped sweaters, graphic and baby tees, feminine knit tops.

• Bottoms: High-waisted mom jeans, pleated skirts, shorts, straight-leg jeans, pastel sweatpants.

• Dresses: Simple slips, cozy sweater dresses, modern floral sundresses.

• Outerwear: Oversized denim jackets, pastel puffer jackets, zip-up hoodies, soft windbreakers.

• Shoes: Chunky white or platform sneakers, Mary Janes, Crocs in pastels.

• Accessories: Layered chains, scrunchies, colorful hair clips, mini bags, cute sunglasses, playful phone cases, canvas totes.

Styling Formula

Balance oversized with fitted pieces: pair a slouchy pastel hoodie with high-waisted jeans and chunky sneakers, or a buttoned cardigan with a pleated skirt. Layer necklaces, stack scrunchies, and add pastel accessories for a look that's comfortable yet curated. Prioritize high-waisted, voluminous sneakers, and always keep it intentional—not haphazard.

Trending Factor: Peak Trending (2019–Present)

Soft girl has trended on TikTok and social media since 2019—accessible, comfy, and photogenic for Gen Z. While still current, the look is evolving, so invest in affordable basics rather than statement pieces.

Perfect For

• Gen Z and comfort lovers

• Social media enthusiasts

• Pastel fans seeking an easy, cute style

• College students and casual dressers wanting a defined aesthetic

Budget Tips

• Thrift or buy basics at H&M, Target, or Amazon.

• Splash out on chunky white sneakers and a good oversized cardigan.

• Save on accessories and pastels—fast fashion works for trends.

• Try DIY: bleach hoodies, add patches, or make your own scrunchies.

Key Differences from Similar Aesthetics

• Coquette: Ballet-inspired, vintage, more dressed up.

• Clean Girl: Neutral, minimal, polished makeup.

• Y2K: Bright, tight/low-rise, sexy.

• E-Girl: Edgy, dark, heavy eyeliner—soft girl is the sweeter, pastel alternative.

The E-Girl Connection

Soft girl is e-girl’s approachable cousin: both share chunky shoes and layered chains, but soft girl opts for pastels and blush over black and eyeliner. Try blending elements for a “soft e-girl” hybrid.

Cultural Context & Criticism

Critiques include cultural appropriation (borrowing from kawaii/K-beauty), infantilization, body type favoritism, and fast fashion consumerism. A healthier approach: credit influences, style for self-expression, adapt for your body, and buy less but better.

Making Soft Girl Work Beyond Teen Years

For your 20s and beyond, keep the pastel palette but opt for quality fabrics and elevated basics. Trade graphic tees for solids, tennis skirts for jeans, and go subtle with blush.

“Grown-up soft girl” means peachy neutrals, comfort, and refined accessories.

Finding Your Aesthetic

You’ve just explored 20 fashion aesthetics—from Old Money’s sophistication to Soft Girl’s playful pastels, Grunge’s mood, and Mob Wife’s dazzling drama. But which one is truly you?

Good news: There’s no wrong answer—and you don’t have to choose just one! Most style stars blend 2-3 vibes for a look that’s unmistakably theirs. The goal? Find what fits your life, personality, and confidence.

Quick Self-Check: What Matters Most?

·      Lifestyle: Your style should match your real life. Are you in an office, on Zoom, chasing kids, or creating art?

·      Confidence: Do you shine in structured blazers or cozy knits? Stand out or blend in? Bold brights or mellow neutrals?

·      Color Zone: Love black? Go Minimalist, Grunge, or Rocker. Obsessed with pink? Coquette, Soft Girl, Romantic, or Y2K.

·      Trends vs. Timeless: Are you trend-driven, trend-aware, trend-resistant, or anti-trend?

·      Effort Level: High-maintenance glamour, medium styling, or low-key ease?

·      Era Appeal: ’60s Mod, ’70s Boho, ’90s Grunge, Y2K, or modern classics?

·      Body Comfort: Flaunt it, float in it, or find what feels best—any body can rock any style.

Mix, Match & Make It Yours

Use the quiz filters below to pinpoint your aesthetic(s). Most people are a blend—so try:

·      Primary (80%): Your foundation (color palette, core pieces)

·      Secondary (20%): Personality pop (accents, accessories)

·      Tertiary: Small touches from a third look

Winning Combos

Old Money + French Chic = Quiet Luxury with Personality

• Foundation: Old Money neutrals, quality fabrics, timeless pieces

• Add: French Chic slightly undone styling, red lip, vintage piece

• Result: Sophisticated but not stuffy

Clean Girl + Minimalist = Elevated Urban Simplicity

• Foundation: Minimalist neutral palette and clean lines

• Add: Clean Girl athleisure comfort and beauty focus

• Result: Polished but practical for city life

Dark Academia + Minimalist = Modern Scholar

• Foundation: Dark Academia color palette and scholarly vibe

• Add: Minimalist clean silhouettes and edited approach

• Result: Intellectual without costume-like vintage

Coquette + Romantic = Ultra-Feminine Elegance

• Foundation: Romantic soft elegance and delicate details

• Add: Coquette bows and playful pink

• Result: Feminine without being too sweet or too serious

Boho + Romantic = Soft Bohemian

• Foundation: Boho flowing fabrics and earthy tones

• Add: Romantic soft colors and delicate details

• Result: Free-spirited but elegant

Streetwear + Minimalist = Clean Urban Edge

• Foundation: Minimalist neutral palette

• Add: Streetwear athleisure and sneaker culture

• Result: Comfortable and current

Cottagecore + French Chic = Parisian Countryside

• Foundation: Cottagecore flowing fabrics and romantic details

• Add: French Chic tailored blazers and effortless styling

• Result: Romantic but wearable for modern life

Office Siren + French Chic = Parisian Professional

• Foundation: Office Siren structure and polish

• Add: French Chic effortless undone styling

• Result: Professional with personality

Mob Wife + Bombshell = Maximum Glamour

• Foundation: Either (both are maximalist)

• Add: Elements from the other

• Result: Unapologetically glamorous and attention-commanding

Grunge + Minimalist = Elevated Alternative

• Foundation: Grunge dark palette and relaxed fits

• Add: Minimalist quality and clean lines

• Result: Alternative without looking messy

Style, Not Costume

Don’t go literal—blend 3-4 elements you love. Modernize silhouettes, adapt for your body and life, and never buy just for the label. Ask yourself: “Would I wear this if the trend ended tomorrow?” If yes, it’s style. If no, skip or experiment cheaply.

If You’re Still Unsure...

·      Start with your closet. What do you reach for and get compliments on?

·      Create a mood board. Save outfits you love and spot the pattern.

·      Try before you buy. Borrow, thrift, and test-drive aesthetics.

·      Embrace eclectic. If you love mixing it all, lean into your unique blend.

Your Next Steps

1.     Deep dive into your chosen aesthetic(s)

2.     Audit your wardrobe for matches and mismatches

3.     Create an intentional wishlist—quality over quantity

4.     Build your style slowly and thoughtfully

5.     Follow hashtags and creators for inspiration

6.     Be patient—personal style is a journey, not a deadline

Bottom line: Your aesthetic is yours to define—and redefine. Use it as a guide, not a rulebook. Have fun, experiment, and let your style evolve as you do.